Food & drink
25 stories
He discovered that what people see while eating changes the taste. So he removed everything -- the chef, the diners, the conversation. 90 stores later, people queue for 10 days.Plate 093ElsewhereIchiran Ramen / Manabu Yoshitomi
Tradition is the enemy of the next tradition.Plate 091ElsewhereBubble Tea / Liu Han-Chieh & Lin Hsiu Hui
The unfair advantage nobody sees is the boring business you already built.Plate 090MalaysiaSpritzer / Lim Kok Cheong
The most scalable thing in business is the refusal to scale.Plate 088ElsewhereDin Tai Fung / Yang Bing-Yi
The biggest moat in business isn't complexity. It's simplicity nobody else has the discipline to copy.Plate 087SingaporeCHAGEE / Zhang Junjie
Legacy isn't what you inherit. It's what you refuse to let die.Plate 081Singapore & MalaysiaEu Yan Sang
Time horizon is competitive advantagePlate 080SingaporeFei Siong Group
You don't find markets. You create them.Plate 079MalaysiaRamly Burger
The Chinese government begged her to IPO. She refused.Plate 078ElsewhereLao Gan Ma / Tao Huabi
In 2017, a Malaysian oil & gas engineer made 200 jars of sambal. He sold all 200.Plate 076MalaysiaKhairul Aming / Sambal Nyet
Went from innovation to "ancient tradition" in one generation.Plate 073Singapore & MalaysiaYu Sheng / Lo Hei
90 years. Same tiny bottle. They refuse to make it bigger. That's not stubbornness — that's strategy.Plate 072Singapore & MalaysiaYakult / Dr. Minoru Shirota
"You have no business running a business." A customer said that to Anna Lim's face.Plate 062SingaporeThe Soup Spoon / Anna Lim
Most people quit when it's embarrassing. He doubled down when it was humiliating.Plate 058MalaysiaRotiboy
Make it deliberately worse for a different jobPlate 045MalaysiaMamee Monster
The best founders don't have a fixed product. They have fixed adaptability.Plate 038Singapore & MalaysiaKhong Guan Biscuits
Everyone has a midnight Indomie story. You know the one. 2am. Dorm room, HDB kitchen, someone's floor after a house party. You tear open the five…Plate 034SingaporeIndomie / Sudono Salim
In 2016, a hawker selling $2 chicken rice in Singapore received a Michelin star. First street food stall in the world to ever get one.Plate 027Singapore & MalaysiaHawker Chan / Chan Hon Meng
He couldn't cook. So he made the restaurant about everything except the food.Plate 025SingaporeHai Di Lao
Your origin shapes your strategyPlate 020Singapore & MalaysiaGardenia
A country of 34 million people was drinking powdered milk and calling it fresh.Plate 018MalaysiaFarm Fresh / Loi Tuan Ee
He can barely speak. So he let the sambal speak for him.Plate 015Singapore & MalaysiaDAPUR PAK AMIR
The loudest brand in the world was built by the quietest man in the room.Plate 008ElsewhereChaleo Yoovidhya / Red Bull
The most beloved snack in Japan was born from the worst day in human history.Plate 007Singapore & MalaysiaCalbee / Takashi Matsuo
Every Malaysian I know has a teh tarik order. Mine's teh tarik kurang manis from the mamak downstairs. Same guy makes it every morning. Same pour. Same…Plate 006MalaysiaBOH Tea