The Morning FounderSoutheast Asian business history, daily

Crystal Jade / Ip Yiu Tung

Watercolour illustration for Crystal Jade / Ip Yiu Tung
Watercolour · The Morning Founder

He sold to LVMH for $100M. Then walked back in to hand cheques to the dishwashers.

Before Din Tai Fung came to Singapore, the place for xiao long bao was Crystal Jade.

That first bite. The soup rushes out. You burn your tongue. You do it again next time anyway. It was the restaurant your family went to when someone said "let's eat something nice but not crazy expensive."

Here's what I didn't know until recently: Crystal Jade was built by a watchmaker.

Ip Yiu Tung grew up in Hong Kong, dropped out of engineering, spent a decade in computer hardware, then ran a watch factory. IPO'd it. HK$43 million in profit. Even got into piano manufacturing.

Zero food experience. Not a single day.

In 1992, his brother-in-law's restaurant Crystal Jade at Cairnhill Hotel was failing. Ip put in HK$10 million for a 49% stake. Most people would call that a family bailout and move on.

But here's where it gets interesting.

Ip ran Crystal Jade like a factory floor. He called it "corporate taste" — treating flavour as a manufacturing specification. Every chef candidate went through Iron Chef-style cooking tests. Not an interview. A performance audit.

Soya sauce? Imported from Singapore to China at 23 RMB a bottle when local brands cost 4 RMB. Six times the price. Because the spec said so. Hazelnut oil from the UK. Ducks from a specific Ipoh farm, exactly 49 days old. Not 48. Not 50.

The guy who spent years calibrating watch movements was now calibrating dumpling wrappers.

Revenue: S$3.6 million in 1992 to S$240 million by 2010. 67x growth. 100 outlets, 18 cities, 9 countries, 4,000 employees.

When asked how he opened 22 restaurants in one year, he said: "It's actually to keep staff." Not growth for growth's sake. Career paths for cooks who'd otherwise leave.

In 2014, he sold roughly 90% to LVMH's investment arm for around US$100 million.

And then he did the thing nobody expected.

Ip personally visited Crystal Jade restaurants and handed cheques to employees. Not executives. Dishwashers. Line cooks. Wait staff. Current AND former employees. One got 3.5 times her annual pay. People didn't believe it was real.

A watchmaker who treated recipes like engineering specs, sold for nine figures, then walked back in to make sure the people who actually made the food got paid.

Here's what stays with me: everyone talks about "company culture" as a strategy. Ip Yiu Tung wrote the cheques after he had nothing left to gain.

That's not culture. That's character.

What's the most generous thing you've seen a founder do after they no longer had to?

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